One layer of reality is one layer of consciousness.

Image changes its meaning not when its' name does, but when a mind of different roots or spine looks at it. Perception. Same angle of reality, same allocation of reality have N number of possibilities. One can play with meaning of visual or verbal to craft ability of perceptional shift. Reality is an overlay of concepts.

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Look at these images separately. Imagine different pictures with the same title.  /every medium gives us new ways to think about matter. the same medium